Intangible Assets: Definition, Examples & Types

Current assets can be easily used and converted to cash such as inventory. Intangible asset valuation involves strategic planning to maximise their long-term value. Businesses must continuously assess the impact of these assets on their performance and competitiveness, understanding their contribution to market position and brand strength. This excess reflects the premium paid by an acquiring company for intangible qualities that are not captured in the target company’s financial statements. Just like physical assets, intangibles can lose value over time and eventually stop being useful due to use, expiry, obsolescence or other factors. Both IASB IAS 38 and FASB ASC 350 define an intangible asset as a non-monetary resource without physical substance, IAS 38 even lists some examples.

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Intangible assets are critical to understanding the true value of a company. Unlike physical assets, which are easily quantifiable, intangible assets are not physical in nature and include things like intellectual property, brand equity, and knowledge capital. This introductory section will explore what intangible assets are, why they are significant, and how they can be valued—an essential aspect of modern financial analysis and business planning. The cost of generating an intangible asset internally is often difficult to distinguish from the cost of maintaining or enhancing the entity’s operations or goodwill.

Related IFRS Standards

The purchaser can use these assets as a line item for expenses and amortization on their profit and loss statement. In financial statements, intangible assets are displayed on the balance sheet. The treatment of intangible assets for individual, company, non-profit and government financial reporting, tax and legal purposes varies wildly across the world. While most businesses have some proportion of intangible assets, some may find that the value of their intangibles exceeds the value of their tangible physical resources, and sometimes even by far. Intangible assets, like brand reputation, customer relationships, or intellectual property, play a significant role in a company’s valuation during an acquisition.

Purchased vs. Internally-created Intangible Assets

Despite being unseen, they often sit at the heart of a company’s operations, driving revenue, building customer loyalty, and protecting innovation. That’s why they matter as much as physical assets, if not more, in determining a business’s value. As with most aspects of intangible assets, these classifications are often more of a matter of opinion or business decision, rather than hard and fast rules.

Intangible assets improve a small business’s long-term worth as opposed to tangible (physical) assets like equipment or computer hardware that are used to calculate a business’s current worth. Where the carrying value of goodwill cannot be recovered through sale or use, it is said to be impaired. The goodwill is impaired when the business will not be able to recover the amount recorded in the company’s balance sheet, either through use or through a sale. Intangible assets are becoming the foundation of modern economic growth, reshaping how businesses compete and innovate. The income approach focuses on how much financial benefit the intangible asset is expected to generate in the future.

Nevertheless, intangible assets have great value to a business and can be a key piece of the company’s success and financial valuation. Because of their nature, intangible assets can be harder to define and value than physical assets. In fact, a good way to assess whether an asset is tangible or intangible is to consider its physicality. Below is a comprehensive overview of intangible assets including examples, how they’re used in accounting, and intangible asset definition information on valuing them. Meanwhile, an unidentifiable intangible asset can’t be separated from a business. Examples of unidentifiable assets are brand recognition, corporate reputation and client relationships.

In contrast, internally generated intangible assets originate within the company. This is, in part, because the purchaser perceives value in the intangible assets of the company it’s buying so is prepared to pay more than the cost of the physical assets. Furthermore, some intangible assets have an undefined lifespan, making accounting for them even more complicated. Although intellectual capital is becoming more and more important economically, valuing intangible assets from an investment standpoint can be tricky. Unlike intangible assets, the value of tangible assets is easier to determine.

As seen above, the value of Coca Cola’s intangible assets has increased to $17,270m (2018) from $16,636m (2017). Assets like goodwill are subject to impairment testing, while finite-life assets like patents are amortized over time, reflecting their declining value. The cost approach estimates the value of an intangible asset based on what it would cost to recreate or replace it today, using modern technology and methods. It also factors in any loss in value due to obsolescence or inefficiencies. Companies often value assets like customer relationships or patents, which directly contribute to a company’s revenue, using this approach.

What is the difference between tangible and intangible assets?

Let’s suppose that a software developer keeps all his algorithms saved on his laptop. While the algorithms are intangible assets, the laptop itself is a tangible asset. That means they’re assets expected to provide economic benefits over a period longer than one year.

In the below example, patents, an intangible asset, are included on the balance sheet as they need to be amortized (the value needs to be spread over each accounting period). Bankruptcy or other failure of a business will eliminate a business’s intangible assets. Not being careful enough with one’s intangible assets can also diminish or destroy their value.

IFRS Sustainability

Examples include copyrights, which expire after a certain number of years, or licensing agreements with fixed terms. The simpler method is to simply deduct the book value from market value, but the issue here is that this constantly changes as the market value of the company fluctuates. In investing terms, calculating value is often done using calculated intangible value (CIV) or by deducting book value from market value.

While you can’t touch these assets, their impact on your company’s value is real. A client list, established brand, or proprietary software may provide businesses with a competitive edge in industries with high customer acquisition costs, offering a unique selling proposition. For example, by examining customer loyalty and assessing innovative processes you could potentially identify a stable customer base, or highlight a company’s competitive advantage and potential for growth.

  • An intangible asset like a brand name can be critical to a company’s long-term success.
  • Available content includes policy positions, practitioner tools, and industry-leading research, codes and standards.
  • Only acquired intangible assets can be listed on a balance sheet under tangible assets.
  • They are key in strategic planning for competitive differentiation, customer loyalty, and pricing power.

Overall, a company’s ability to give accurate valuations to its intangible assets is a good indicator of its ability to manage the business successfully. Lifespan is important when valuing intangible assets because it helps a business understand how to evaluate their usefulness in terms of profitability. An intangible asset with a finite useful life is amortised and is subject to impairment testing. An intangible asset with an indefinite useful life is not amortised, but is tested annually for impairment. When an intangible asset is disposed of, the gain or loss on disposal is included in profit or loss.

Even though intangible assets can’t be seen and held, they provide value for companies as brand names, logos, or mailing lists. There is significant variation in intangible asset intensities across economies, largely due to the differences in industry composition. In the US, for example, intangible assets make up 90% of the total enterprise value of the top 15 firms, underscoring their role as the primary driver of corporate value in the world’s largest economy.

  • Intangible assets add value to a business, with examples being brand recognition and perceived customer value.
  • Some companies have intangible assets that are worth far more than their tangible assets, according to Business Dictionary.
  • “Intangible assets such as a strong, valuable brand and innovative technology can be the differentiators that drive a $2 billion company to $2 trillion in 25 years—as witnessed with Apple,” the GIFT report says.
  • Accountants categorize intangible assets by origin, lifespan, and identifiability because these factors impact how they appear on financial statements, directly influencing a company’s reported value.
  • FreshBooks makes it easy to generate balance sheets via their cloud accounting software.
  • When intangible assets have an identifiable value and lifespan, they appear on a company’s balance sheet as long-term assets valued according to their price and amortization schedules.

Intangible assets include research and development (R&D), intellectual property, brands, software, databases, organizational assets, and skills. These assets are crucial for modern businesses to remain competitive and innovative. Although they do not physically exist in nature, unlike a tangible asset such as a factory, intangible assets are crucial for a company’s long-term value and success.

However, that represents only about one-third of the worldwide tally for intangible asset value. It can be tough to assign a value to an intangible asset because of its non-physical nature and due to the various formulas used to calculate its value. Consequently, if an intangible asset has a useful life but can be renewed easily and without substantial cost, it is considered perpetual and is not amortized.